Sravanthi Konduri, a seasoned consultant, offers strategic integration of marketing measurement, cutting-edge technology, analytics, and astute business management to drive impactful results for an organization. As a "unicorn" with deep technical expertise and extensive business acumen, she specializes in connecting technology, marketing, and business to achieve profitable financial outcomes.
25+ years of experience working with diverse clients across various industries, from startups to Fortune 500 companies - Sravanthi successfully spearheaded marketing performance audits as Fractional CMO / CGO / COO, led marketing technology implementation initiatives, business management, consistently delivering measurable results & driving growth.
Whether you're seeking to strategize growth for your pre-seed / early stage or late stage startup, optimize your marketing ROI or leverage technology for competitive advantage, Sravanthi is ready to partner with you on your journey to success.
With Sravanthi's leadership, i3 possesses a deep understanding of marketing analytics and measurement frameworks, testing, enabling businesses to quantify the impact of their marketing efforts accurately. From setting KPIs to implementing advanced tracking systems, she excels in providing actionable insights that optimize marketing ROI and drive revenue growth. Track record in developing MMM models, MTA dataset up, Match market testing, Marketing business planning.
This area specializes in establishing and monitoring KPIs to measure payments performance. And where the costs are most optimized for the revenue generated with least churn. To find and unlock value and economics in payments ecosystem. Subscription renewals, card testing, re-try logic. etc.
As technology continues to reshape the marketing landscape, Sravanthi and team remains at the forefront of innovation. She specializes in leveraging emerging technologies such as AI, machine learning, and data analytics to develop tailored marketing solutions that resonate with target audiences and stay ahead of industry trends. Incorporated AI in Creative, Copy and Anomaly detection.
Beyond marketing expertise, Sravanthi and team brings a holistic understanding of business operations and management principles. She excels in aligning marketing strategies with overarching business objectives, optimizing resource allocation, and fostering cross-functional collaboration to drive organizational success.
Dealing with data products as an enabler to business outcomes Sravanthi and team provides strategic advice on how to leverage analytic products to achieve business goals. This includes identifying opportunities for data-driven innovation and helping organizations adopt best practices in analytic engineering. Connected intelligence is her middle name. Using data as fuel to get best mileage for business is her forte.
Sravanthi brings a wealth of knowledge and experience to help the companies navigate complex marketing challenges and capitalize on growth opportunities. She is experienced in providing strategic guidance and advice to a company's board of directors and executive team specifically related to marketing, data and marketing technology.
Develop and execute strategies to successfully launch products or services into the market. Expertise in pre-seed, early stage or new country expansions - to ensure that their offerings reach the right customers, at the right time, with the right messaging.
